Follow one fictional roofing job — the Carter residence — from storm lead all the way to warranty registration.
Storm lead arrives
A hail event in ZIP 78006 triggers the storm campaign; the Carter household submits a form. Speed-to-lead fires within 5 minutes.
Lead qualified and scored
Lead score 88 — homeowner, 19-year-old roof, visible hail bruising, insurance path likely.
Inspection scheduled and completed
24-point inspection with photo documentation, damage severity tags and a measured roof diagram.
Estimate built
35.84 squares, 12% waste, 35% target margin. Good / Better / Best options with financing.
Proposal accepted
Better option signed at $24,875 with a 30% deposit collected through the payment link.
Materials ordered
Take-off pushed to the supplier; delivery scheduled two days before install.
Production scheduled
Crew assigned, permit approved, HOA approved, weather checked for the install window.
Install and quality control
Daily progress photos, QC checklist, magnet sweep and customer walkthrough sign-off.
Invoice and payment
Final invoice issued, payment collected, job costing closed at 38.9% gross margin.
Review, referral, warranty
Review request sent, 5-star review posted, referral logged, warranty registered for 30 years.
Every person, address, claim and dollar figure in this tour is fictional.